OUR SERVICES

Purple Room Consultancy – PR, Crisis Management

Our Services

PUBLIC RELATIONS

We are a highly qualified and experienced team of PR professionals who help businesses and individuals build strong, positive relationships with their public. Whether its B2B or B2C, an individual with a brand or a large international corporation, our goal always is to ensure the right messages reach the right people while maintaining a positive image of our client. Whether its traditional print media or a 360 digital PR campaign, we’ve got creative solutions that work for a broad spectrum of business and brand needs.

INTERNAL COMMUNICATIONS

Often, the most important public with whom you’re communicating is your own team. We create internal communications strategies and campaigns that will ensure they are well informed, excited about developments and willing to share the company’s messages. Our communication specialists can assist with content development as well as developing effective internal communication channels that will have your employees buzzing with positivity.

INTERNAL COMMUNICATIONS

Often, the most important public with whom you’re communicating is your own team. We create internal communications strategies and campaigns that will ensure they are well informed, excited about developments and willing to share the company’s messages. Our communication specialists can assist with content development as well as developing effective internal communication channels that will have your employees buzzing with positivity.

BRAND STRATEGY

We develop brand strategies that are inseparably linked to the business strategies of our clients. They provide a formal framework on which to develop PR plans and campaigns. We create brand strategies for a myriad of industries including mining, agriculture, energy, IT, education, legal, financial and healthcare. Our brand strategies influence policies and build empires.

STRATEGY DEVELOPMENT

Just sending out press releases is so last decade. We develop intelligent and measurable strategies that align with your objectives with checks and balances to make sure that every move, every piece of content and every word contributes to achieving your goals. We also offer strategy development as a service to augment the work of in-house teams who may benefit from our collective experience in other facets of public relations.

MEDIA TRAINING

Our media training service will ensure you are thoroughly prepared for any and all media contact. We assist and prepare you to represent your company and offer pragmatic solutions suited to your particular industry. From how to respond appropriately to email enquiries from media representatives to practical training on how to be your best in a television interview, our goal is to bring out your best in all communications that strategically supports the positive perception of your company.

BRAND AUDITS

Not sure if your brand is performing optimally, sending out the right messages or speaking to the correct audience? Our brand audit service will determine the positioning of your brand, analyse strengths and weaknesses as well as devise an effective strategy for best performance. You can build loyalty with your stakeholders and customers that’ll grow your business and achieve robust brand awareness.

SOCIAL MEDIA MANAGEMENT

Build your brand awareness across the web and create meaningful connections with your customers and followers through tailored social media campaigns. Our social media services produce campaigns that drive results for your brand through analytics. We create well-thought-out and engaging content for your social media accounts and user-first digital content like infographics, podcasts, videos, and images that are sure to speak to your audience..

CRISIS MANAGEMENT

No one wants a PR crisis but, in a world where news travels like wildfire, it’s critical to have a team that is well-versed in crisis management. We have the skills and tools to contain and manage threats to your company’s reputation or that may cause significant financial damage or break down in public trust. Because there’s no telling when a crisis will occur, we are able to construct a crisis communication strategy that is ready to be implemented in times of need and our team will be on standby for serious events to support your company.

REPUTATION MANAGEMENT

We create and implement effective strategies that’ll shape and guide what’s being said about your brand. Whether you need to build, recover or maintain your brand reputation, we’ll help you get in good standing with your audience and make sure that what people are saying about your brand online meets your strategic objective.

MEDIA RELATIONS

Our team leverages strong relationships with media to ensure you get the coverage you need in the outlets you want. We also serve as liaisons between organisations and media outlets for efficient communication and management of interviews, thought leadership and op-ed writing as part of press coverage.